Post by account_disabled on Jan 3, 2024 0:14:59 GMT -5
A few months ago, the first document was signed between the relevant Ministry and the advertising sector, represented by Autocontrol and the AEA, for the correct communication of brands through influencers . This is an issue that affects all of us in the sector and of course involves the user, who from what we see does not consider it a whim. There are more and more brands that choose to promote their products through influencers , who benefit either by receiving these products in exchange and then recommending them to their followers and using them or, by receiving a payment for carrying out a digital campaign that includes posts from that brand in question. But there are few who indicate that they are really advertising.
Personality Media , a multinational that analyzes the image and advertising environment of celebrities, dedicates an important section to the consumption of influencers in the Image Study that it carries out Phone Number List periodically . This helps to understand some considerations in this new dynamic of the sector regarding influence marketing and the relevance of various related issues from the consumer's point of view, such as the importance of an influencer properly labeling their advertising collaborations with brands. The results are clear and depending on sex and age, even more so: 58% of Spaniards totally agree against just 10% who do not consider it to be relevant . Although a more specific result is shown in women (64%) compared to men (51%), there is an overwhelming 70% of young women aged 16-25 who agree with the same , moving to a 68% in women 26-35 and 56% for the 36-45 age group.
Therefore, as this relationship with influencers increases, always concentrated on the youngest, the consumer undoubtedly becomes more demanding. Therefore, in young people and, to a greater extent, in women, this correct advertising identification is most relevant. The relevance of transparency in the sector and, of course, also on the influencer's side, is aligned with the demand that the sector requested and that the AEA and AUTOCONTROL have worked to achieve , establishing a first Code of conduct on the use of influencers in advertising together with the Ministry of Economic Affairs and Digital Transformation and the Ministry of Consumer Affairs. In this new regulation , influencers must be clear and use explicit phrases such as “sponsored by…” when making an advertising post, like other points that the code indicates.
Personality Media , a multinational that analyzes the image and advertising environment of celebrities, dedicates an important section to the consumption of influencers in the Image Study that it carries out Phone Number List periodically . This helps to understand some considerations in this new dynamic of the sector regarding influence marketing and the relevance of various related issues from the consumer's point of view, such as the importance of an influencer properly labeling their advertising collaborations with brands. The results are clear and depending on sex and age, even more so: 58% of Spaniards totally agree against just 10% who do not consider it to be relevant . Although a more specific result is shown in women (64%) compared to men (51%), there is an overwhelming 70% of young women aged 16-25 who agree with the same , moving to a 68% in women 26-35 and 56% for the 36-45 age group.
Therefore, as this relationship with influencers increases, always concentrated on the youngest, the consumer undoubtedly becomes more demanding. Therefore, in young people and, to a greater extent, in women, this correct advertising identification is most relevant. The relevance of transparency in the sector and, of course, also on the influencer's side, is aligned with the demand that the sector requested and that the AEA and AUTOCONTROL have worked to achieve , establishing a first Code of conduct on the use of influencers in advertising together with the Ministry of Economic Affairs and Digital Transformation and the Ministry of Consumer Affairs. In this new regulation , influencers must be clear and use explicit phrases such as “sponsored by…” when making an advertising post, like other points that the code indicates.